The Magician, also known as the Healer, Visionary or Shaman, desires to transform dreams into reality. Transformation is their primary value, and they strongly believe in helping others to transform their lives.
In our work with purpose-driven businesses, Magicians tend to be coaches and speakers who have developed a way of being in the world that they want to share with everyone.
Read MoreBusiness partnerships begin in all sorts of ways. For example, Pearl Consulting NYC wouldn’t exist without swing dancing. Charles and Laurel met over 10 years ago on a dance floor. Lately, we’ve been pondering the remarkable parallels between finding good dance partners and finding business partnerships that work.
Read MoreCan a smart, popular marketing strategy designed to help businesses strengthen their messaging also be responsible for a wealth of tedious, generic messaging?
Let’s talk about Storybrand.
Read MoreA recent Pinterest ad campaign says to cross out your doubts and just Do.
Since we use brand archetypes in our Reveal Your Brand process, I’m always noticing it when brands use archetypes powerfully out in the world. And with their bright, colorful NYC subway ads this past fall, Pinterest did an incredible job of bringing the Creator brand archetype to life.
Read MoreLike the human skeleton, your website copy won’t function if the most important bones aren’t there. Here are seven key elements your website homepage needs in order to walk and talk.
Read MoreBranding is an important component of business success, yet many people only have a vague notion of what it is. When we speak with potential clients and ask them if they’ve done any branding work, they usually reply “Oh, I’ve gotten someone to create a logo and have some colors picked out for the website.” But a logo is just one way to communicate your brand message.
Read MoreWhen children gather around the campfire they tell horror stories of ghosts and serial killers. Small business owners also have our horror stories, although we’re more likely to tell them around a bottle of wine.
So gather ‘round and we’ll tell you some awful-clients stories.
Read MoreDefining your ideal client can be a powerful tool that allows you to refine your messaging, zero in on the best-fit prospects, and weed out bad-fit clients. But for solopreneurs and small business owners without a lot of time and money, the search for the ideal client can feel like an endless trek on a dimly-lit path using a poorly-marked map.
Read MoreAre you a sage? A rebel? A magician?
These may sound like superheroes, but they’re actually just a few of the branding archetypes that can offer you a quicker path to your authentic brand voice.
Here’s how.
Read MoreIs your business writing like supermarket-brand vanilla ice cream? We’re not knocking a popular flavor. Lots of people love vanilla. But if you’re trying to get people’s attention online, copy that sounds like the popular generic brand everyone else is selling can just melt away untasted, whether it’s a blog post, copy for your website, or the About section of your LinkedIn profile. Flavor matters!
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