The Magician, also known as the Healer, Visionary or Shaman, desires to transform dreams into reality. Transformation is their primary value, and they strongly believe in helping others to transform their lives.
In our work with purpose-driven businesses, Magicians tend to be coaches and speakers who have developed a way of being in the world that they want to share with everyone.
Read MoreBusiness partnerships begin in all sorts of ways. For example, Pearl Consulting NYC wouldn’t exist without swing dancing. Charles and Laurel met over 10 years ago on a dance floor. Lately, we’ve been pondering the remarkable parallels between finding good dance partners and finding business partnerships that work.
Read MoreA strong brand voice is a great way to connect with your clients. But the recent Barbenheimer phenomenon shows what can happen when two powerful brand voices come together. And it offers lessons for every business about partnerships.
Read MoreA recent Pinterest ad campaign says to cross out your doubts and just Do.
Since we use brand archetypes in our Reveal Your Brand process, I’m always noticing it when brands use archetypes powerfully out in the world. And with their bright, colorful NYC subway ads this past fall, Pinterest did an incredible job of bringing the Creator brand archetype to life.
Read MoreBranding is an important component of business success, yet many people only have a vague notion of what it is. When we speak with potential clients and ask them if they’ve done any branding work, they usually reply “Oh, I’ve gotten someone to create a logo and have some colors picked out for the website.” But a logo is just one way to communicate your brand message.
Read MoreDefining your ideal client can be a powerful tool that allows you to refine your messaging, zero in on the best-fit prospects, and weed out bad-fit clients. But for solopreneurs and small business owners without a lot of time and money, the search for the ideal client can feel like an endless trek on a dimly-lit path using a poorly-marked map.
Read MoreIs “crudité” a dangerous word? It was for Pennsylvania Senatorial candidate Dr. Oz, whose recent complaints about the high price of crudité failed to help him connect with struggling middle-class Pennsylvania voters. Not only did he fail to connect - his opponent used his words against him to successfully promote his own campaign.
Read MoreAre you a sage? A rebel? A magician?
These may sound like superheroes, but they’re actually just a few of the branding archetypes that can offer you a quicker path to your authentic brand voice.
Here’s how.
Read MoreIt’s understandable that businesses want to pretend to be someone their customers can identify with. If you can speak the language of people of different ages and different cultures then you might win their business. Right? But such attempts have been backfiring for decades.
Read MoreOnce you’ve got your brand voice you need to consider the tone. With the right tone, you can turn idle curiosity into serious interest and persuade people with a problem that you are uniquely skilled at solving their problems.
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