What is the brand of America’s Independence Day? The color palette is built around the red, white and blue of the U.S. flag. Fireworks are a consistent visual theme. And the branding mission statement is The Declaration of Independence, which informs much of the patriotic messaging that you hear every 4th of July
Read MoreMany small businesses and solopreneurs aren’t aware that they need a brand. They don’t realize how generic they sound to potential clients. One of our services is rewriting website copy, and reading through a future client’s site can feel like Groundhog Day. We have seen the same language, the same words, the same phrases, over, and over, and over.
Read MoreA web designer we know recently compared having an ugly website with showing up to a presentation in a wrinkled suit. As writers, we hold a similar view of badly written copy on your website. It’s like showing up to a business meeting unprepared and rambling incoherently. Imagine how much easier it is to convince your audience when your appearance and your words are equally impressive.
Read MoreOur clients have a lot of expertise in their respective fields, and showcasing it to potential customers is an important tool in content marketing. But we see many of these experts struggling to explain their topic in a clear, accessible way, leaving their potential clients more puzzled than ever.
Read MoreWhen we first started Pearl Consulting NYC 3 years ago, we provided organic social media services for our clients. Now we’re more focused on the writing part of the business, so when we help our clients with planning their marketing strategy, part of that is helping them find the best social media managers for their needs. Yes, they can choose to DIY it, but learning the ins and outs of the various platforms takes valuable time away from what they do best.
Read MoreRecently I had a tech-support chat with my phone company that was … weird. At least, it was weird if you aren’t used to tech support folk texting “AMAZEBALLS!” at you. It seemed like a good illustration of the dangers of targeting your brand voice too narrowly, so I thought I’d tell you about it.
Read MoreThere is a wealth of online information detailing ways to make your content more appealing to search engines. Is that advice any good? And even if it is, should your goal be appeasing the desires of the machine or delighting your human readers?
Read MoreWords have power. They can make you sound smart or stupid, pretentious or friendly, educated or unschooled. They can even alter the flow of history.
Read MoreWhen designing your LinkedIn profile, think about hats. A hat makes a statement and adds some style to the persona you present to the world. So here’s the hat version of three common approaches to LinkedIn.
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