What is the brand of America’s Independence Day? The color palette is built around the red, white and blue of the U.S. flag. Fireworks are a consistent visual theme. And the branding mission statement is The Declaration of Independence, which informs much of the patriotic messaging that you hear every 4th of July
Read MoreMany small businesses and solopreneurs aren’t aware that they need a brand. They don’t realize how generic they sound to potential clients. One of our services is rewriting website copy, and reading through a future client’s site can feel like Groundhog Day. We have seen the same language, the same words, the same phrases, over, and over, and over.
Read MoreRecently I had a tech-support chat with my phone company that was … weird. At least, it was weird if you aren’t used to tech support folk texting “AMAZEBALLS!” at you. It seemed like a good illustration of the dangers of targeting your brand voice too narrowly, so I thought I’d tell you about it.
Read More
